It's possible to appeal a copyright strike, but it's complicated in a way that would dissuade the average person. Citizen Napoleon's channel now has two copyright strikes, meaning he's one away from losing everything he's worked on. Channels are only allowed three copyright strikes before they are deleted.įor Atlus, at least in Japan, it's decided to issue copyright strikes. The third and the most aggressive option is to have YouTube issue a copyright strike against the offending channel. To make money off of Nintendo games, gamers must register videos with Nintendo and then split the profits. Most companies opt for one or two, while some, like Nintendo, mix those options together. Two, they can file a copyright claim, which allows the videos to stay online, but any revenue generated goes to the copyright owner. One, they can allow users to monetize the videos, a.k.a. There are a few ways for a copyright owner of a game to handle Let's Plays on YouTube. Others, like Atlus, turn to the various copyright measures YouTube provides to enact control. Some publishers have decided to either look the other way or embrace these videos, figuring it fosters a sense of community and may even spread word of the game to a wider audience. If you make a video of you playing Persona 5, do you own that? Is the act of play and commentary enough to override the fact that you're engaging with a product that Atlus made? The rise of Let's Plays has helped fuel the rise of YouTube, even if it remains unclear if most companies are even onboard with the concept of people making money off their games. What's happening here is central to a contentious, unresolved debate about ownership on the internet. They even went after reaction videos made for new Persona 5 trailers. At Kotaku, I reported on Atlus targeting YouTube channels for uploading gameplay from Persona 4: Dancing All Night.
This isn't the first time the Japanese arm of Atlus has been aggressive on YouTube.
The "claimant" was atlustube, the YouTube channel for Atlus in Japan.
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